DIGITAL MARKETING

ONLINE PRESENCE

 luis@soeiro.eu
CV

Hey!

My name is Luís Soeiro. I focus my energy on customer acquisition and retention strategies, empowering local businesses with new tools to sell and attract visitors.

Resume

Professional and Academic experience.

Employment

2011
Present

NDrive Navigation Systems SA

Marketing Manager

External communication and appstore sales. Responsible for all corporate and product communication. Content creation; Social Media.
SEO; ASO; acquisition tools like Facebook ads and Google Adwords; product visibility and customer retention using internal channels like push notifications and social networks; Ad-supported and product sales monetization.
2007
2011

NDrive Navigation Systems SA

Project Manager

South America market project management, including complete market and processes implementation, sales and support teams coaching and handling, in Brazil, Argentina and Chile. Project NDrive / Via Verde management.
Leader of both Customer Support and OEM Projects teams. Team leadership, KPI's definition and implementation, inspiration and motivation of both teams using individual ownership of sub-projects and a slight liberal approach.
2004
2007

New Style rent a car, lda

Key Account

Business development both with Hotels and Travel Agencies. Sales prospects, online promotion channels and daily business processes.
Definition of flat, corporate and tourism rates by keeping administration margins. High-season fleet management.

Education

2014
2015

ESEIG - Escola Sup. Estudos Ind. e Gestão

Post Grad. - Hospitality Administration

Specialisation on the Hospitality field of study with strong focus on Department management, Marketing and Web business.
Weighted average grade - 16
2005
2009

ISPGaya - Inst. Sup. Politécnico Gaya

Bachelor - Tourism

Tourism management and development on destination areas; Tourism economics; travel agency management; Marketing management.
Weighted average grade - 15

Skills

Contacts

Drop me a line for additional information.

Languages

Apart from Portuguese, my native language, here are my additional reading, writing and conversation skills.